About Us

About Us – Aussie Outback Store

Your Trusted Destination for 4x4, Camping, and Outdoor Adventure Gear

🆕 Exciting News – Big Changes in 2025!

👉 As of May 2025, we’ve made the bold decision to close both our physical showrooms in Maryborough and Echuca and go 100% online.

Why? Simple—less overheads means lower prices for you. By focusing purely on our online store, we can continue to deliver the same top-quality outdoor gear without the extra costs that come with running showrooms. That means more value in your pocket and more gear for your next adventure!

Our Story – From Online Beginnings to National Reach

Founded in 2018 by firefighter and outdoor enthusiast Adrian Flett, Aussie Outback Store started as an online hub for lovers of camping, fishing, and 4WD adventures. Adrian’s passion for the bush and helping fellow Aussies enjoy the great outdoors inspired him to launch a store that delivers great gear at even better prices.

In 2020, demand was booming, and we opened our first physical store in Maryborough, Victoria, followed by our second in Echuca in 2025. But as times change, so do we. And now, we’re doubling down on what we do best—serving our legendary customers online, with fast shipping, killer bargains, and unbeatable support.

What You’ll Find at Aussie Outback Store:

🏕️ Camping Gear

  • Swags, tents, sleeping bags, cooking gear

  • Camp chairs, lights, coolers, and more

🚐 Caravan Essentials

  • Covers, leveling ramps, pumps, hoses & bits to keep you comfortable on the road

🚙 4x4 Accessories

  • Roof racks, recovery gear, winches, air compressors

  • Built tough for the tracks

🔋 Power Solutions

  • Generators, solar panels, lithium batteries

  • Stay powered anywhere you roam

🌞 Rooftop Tents & Awnings

  • Premium setups perfect for 4WD lovers

  • Still available online with expert advice just a phone call away

💪 Our Commitment to Quality and Service

  • Products We Use Ourselves – Tough, reliable gear made for Aussie conditions

  • Warranties & Spare Parts – We’ve got your back long after the sale

  • Free Shipping & Warranty Postage – No extra fees, even for warranty claims

💙 More Than a Store – It’s a Community

We’re not just about selling gear—we’re about backing your adventures. Join us for tips, tricks, cheeky banter, and all things camping, fishing, and 4WD. Whether you're a weekend warrior or full-time road-tripper, we’re here to help you make the most of it.

🦘 Why Choose Aussie Outback Store?

✅ Aussie Owned & Operated
✅ Trusted Brands Only
✅ Everyday Bargains & Exclusive Deals
✅ Fast & Free Shipping on Most Orders
✅ Buy Now, Pay Later with AfterPay & ZipPay
✅ Advice from Real People Who Know Their Gear

📬 Stay in the Loop:
Sign up to our newsletter for epic deals, giveaways, and all the latest from the Outback.

💻 Shop Online 24/7:
www.aussieoutbackstore.com.au

Thanks for being part of the Aussie Outback Store family—we’re online and ready to help you gear up for your next great escape!