About Us

About Us

Welcome to Aussie Outback Store – Your Trusted Destination for 4x4, Camping, and Outdoor Adventure Gear

Founded in 2018 by Adrian Flett, Aussie Outback Store began as an online hub for outdoor enthusiasts across Australia, quickly growing into a trusted community resource for everything 4x4 and camping. Adrian, a passionate outdoorsman with a love for fishing, camping, and 4WD adventures, started the business to make quality outdoor gear more accessible to everyday Aussies. Since then, we’ve earned a reputation for delivering unbeatable product deals, sharing the latest news, and providing engaging content that resonates with the outdoor-loving Aussie spirit.

Our mission is simple: to provide high-quality, reliable products that enhance every adventure you embark on. Whether you’re a weekend camper, a dedicated off-road enthusiast, or someone who just loves spending time in the great outdoors, Aussie Outback Store has everything you need to make your trips more enjoyable, safer, and memorable.

Our Journey

From our humble beginnings as an online-only retailer, Aussie Outback Store quickly built a reputation for offering some of the best camping and caravan equipment, 4x4 accessories, and outdoor essentials. Adrian’s vision was to stock trusted, reliable products that meet the rugged demands of the Australian outdoors.

By 2020, the business had grown significantly, and Adrian decided to take the next big step—opening the Maryborough showroom full-time. This allowed us to expand beyond the digital realm, giving locals a place to physically browse our extensive range, get hands-on with products, and receive expert advice face-to-face. This was an exciting evolution, allowing us to combine the convenience of online shopping with the personalised service of a brick-and-mortar store.

What We Offer

At Aussie Outback Store, we know the demands of the great outdoors, and we’re committed to providing the equipment that meets those challenges. We stock a wide range of products, including:

Camping Equipment: From tents, sleeping bags, and portable cooking gear to those smaller but essential accessories like lights, chairs, and coolers, we’ve got you covered.

Caravan Gear: Whether you’re heading out for a weekend getaway or planning a long-haul road trip, our caravan accessories will help you travel comfortably and safely.

4x4 Accessories: For those who love hitting the off-road trails, our selection of 4x4 accessories includes roof racks, winches, recovery gear, and more. We understand the harsh Aussie terrain, so we ensure our products can withstand tough conditions.

Generators, Solar Panels & Lithium Batteries: Stay powered wherever you go with our range of portable generators, eco-friendly solar panels, and long-lasting lithium batteries.

Commitment to Quality and Service

We pride ourselves on offering only the best. Our products come with warranties, and we make spare parts readily available, ensuring that you can rely on your gear for the long haul. We know the outdoor lifestyle requires dependable equipment, and we’ve got your back.

Customer service is at the heart of what we do. Based in Maryborough, Victoria, we offer lifetime phone support for all of our customers, whether you're making a purchase or need advice while out on the road. We cover all postage costs, even for warranty claims and spare parts, making it easier for you to shop with confidence.

More Than Just Products – A Community

Aussie Outback Store is more than just a store; it’s a community of like-minded adventurers who share a love for the outdoors. Adrian Flett’s passion for the outback lifestyle is evident in everything we do. We regularly share tips, product reviews, how-tos, and a bit of cheeky Aussie humour to keep things fun. From our popular social media channels to our regular newsletters, we keep our community informed, entertained, and inspired.

Why Choose Aussie Outback Store?

Australian Owned and Operated: Founded by Adrian Flett, we’re proud to be a local business that understands the unique challenges of the Aussie outdoors.
Competitive Pricing: Our unbeatable deals make premium products more accessible.
Wide Range of Trusted Brands: We only stock the brands we trust—tested and proven to withstand the Australian environment.
Free, Fast Shipping: We offer fast and free delivery on most orders, getting your gear to you as quickly as possible.
Expert Advice and Support: With lifetime phone support and knowledgeable staff, we’re here to help you every step of the way.
AfterPay and ZipPay Available: We make it easier for you to get the gear you need now and pay later.

Stay Connected

Sign up for our newsletter to stay in the loop with exclusive deals, new product arrivals, and exciting giveaways. You’ll be the first to know about special offers, free giveaways, and insider tips for making the most of your 4x4 and camping adventures.

At Aussie Outback Store, we’re committed to being your go-to source for all things 4x4, camping, and outdoor adventure. Whether you’re hitting the road for a weekend escape or planning a once-in-a-lifetime trip, we’ve got the gear to make it unforgettable.

Thank you for choosing Aussie Outback Store. Here’s to many more adventures ahead!